How is Roha made.
Roha is a sustainable product that is made the ecological way in a completely vertical setup, which means the wastage of water is zero percent, through ZLD. Zero-liquid discharge (ZLD) is a water treatment process in which all the wastewater is purified and recycled; therefore, leaving zero discharge at the end of the treatment cycle. Some of the processes used in the factory during production are patented technologies and ensure that the environment is taken of. The factory comes under the norms of pollution control and other safety codes.
Once the unit was set up, her fabrics ready and ideas conceived, Pavithra decided it needed a community just as meaningful to run the production, giving rise to the next step. A community of refugees at camps, hand embroider the Roha products; and this gives them a chance to earn something of their own – an initiative started by Pavithra to lend to the compassionate nature of the products.
Combining modern technology, keen expertise and a whole lot of heart, Singh has been able to introduce exclusive high-end fabrics such as pima, cotton, modal and milk fabric – some of the best in the country, which were conventionally not used for cuts like that of Roha. This has allowed for Roha garments to be designed exceptionally in Western and Indo Western styles, with a standard of work that is brilliant.